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If you’re an established SaaS vendor, even if you’re committed to executing a purely value-based pricing strategy, your market category and competitors are going to come into play and warrant analysis for various reasons.
This quarter’s report focuses on the technology industry’s evolution to ‘as a Service,’ profiling developments in key segments.
Appointment scheduling software can address a wide range of use cases and audiences, and often integrate with calendar platforms.
Expanding on the findings from the PLG Pricing Analysis and providing recommendations on which PLG pricing models are best for different types of SaaS companies
Value: The often talked about, but not deeply understood, centrifuge of SaaS pricing strategy
Companies in the IaaS and PaaS markets will continue to set the course for how the entire tech ecosystem thinks about evolving to “as a Service” models.
Regardless of the marketing approach, your competition exists, is growing rapidly, and is likely becoming an increasing focus across key parts of your organization.
Behind the buzz of PLG is a real and sustainable movement that aims to redefine best-in-class SaaS go-to-market and product strategy.
From our lens, the high-level categories comprising the “pricing strategy and execution stack” for “as a Service” vendors include pricing strategy, pricing benchmarking and research, pricing management, pricing execution, and pricing analytics and optimization.
Using what we learned from the RPA versus CRM experiment, as well as our decades of experience in researching and advising on pricing strategies, we’ve translated our findings into a framework to help focus your competitive price benchmarking efforts to the likely priorities given your business state and the realities of your category.
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