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When we’re breaking down a category or company, we’re taking a broader purview that spans pricing presentation, acquisition vehicles, packaging, pricing models, and finally, pricing and discounting
Whether someone is signing up for your product (freemium version, free trial or paid plan), engaging in a demo, downloading an asset or contacting your sales organization for more information, your pricing page is the place where customers are digitally convinced to shift themselves into your marketing and sales pipeline.
To craft a representative comparison for SaaS pricing, you must consider differences in price points, pricing models, deal volume, packaging, tiering strategy, usage conditions, discounts, customer relationship and competitive bidding situations, among a multitude of other factors
The shift to account-based sales is a multistep journey, and each organization that employs ABC uses a slightly different version of the model
Diving into the research to look at whether generative AI is the next hype wave, or a secular and disruptive trend
In this month’s report, we look at 4 noteworthy SaaS pricing topics that stood out in our research in the last month
You’re in the market with a product and customers, already running hard, and now wondering, “Where do we start with pricing?”
Frameworks, data and recommendations on how to explore ACV trends for your business in a methodical, research-driven manner, and extract actionable insights you can use for pricing and go-to-market strategy
In this month’s report, we look at SaaS pricing predictions in price increases, inflation and evolving pricing infrastructure
Monetization is a key foundation of a PLG strategy, so we believe there are learnings on established and emerging best practices in PLG monetization that we can uncover from analyzing these companies and apply to SaaS more broadly
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