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Even if the ultimate goal of a project is to design and implement a value-based pricing study aligned to customer willingness to pay, rather focused on competitors, projects usually begin with a baseline assessment of the pricing and packaging strategies and positions of key competitors and/or adjacent industry players.
In this month’s report, we deep dive into one of the most important elements of XaaS pricing strategy: How often should you revisit pricing?
We take a look at our database, which comprises pricing multiple data on over 1,000 products across 300-plus vendors, to see if our data bears out the efficacy of the 1x, 2.2x, 5x rule.
Analyzing pricing models is often a good first step in analyzing value metrics for SaaS offerings.
Lifetime deals, particularly if they are run through a distribution-boosting marketplace like AppSumo, can help elevate brand recognition, spike sign-ups, and provide an injection of cash to fund other startup efforts.
In the roughly five months since our initial collection, 70 of the approximately 320 companies in the database have made changes to their packaging models, pricing models, and/or price and discounting levels.
Competitive comparisons serve vendors seeking to learn from the best practices and trappings of their peers, as well as buyers seeking to make the most appropriate software selection decisions.
Whether someone is signing up for your product (freemium version, free trial or paid plan), engaging in a demo, downloading an asset or contacting your sales organization for more information, your pricing page is the place where customers are digitally convinced to shift themselves into your marketing and sales pipeline.
If you’re a founder, solo product marketer, and/or a specialized competitive or pricing professional on a small product marketing team, we feel your pain. You are short on resources and time. Large primary research studies are great, but they carry costs and effort levels that you just can’t dedicate to them. You need to make quick strategy decisions using as much data as can be reasonably collected and be willing to implement, iterate, succeed, fail and start all over again.
Our top 10 tips that all SaaS vendors, regardless of size and/or category, can consider implementing to optimize their SaaS pricing pages for conversion
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