If you’re a founder, solo product marketer, and/or a specialized competitive or pricing professional on a small product marketing team, we feel your pain. You are short on resources and time. Large primary research studies are great, but they carry costs and effort levels that you just can’t dedicate to them. You need to make quick strategy decisions using as much data as can be reasonably collected and be willing to implement, iterate, succeed, fail and start all over again.

April 2022
Author: Bryan Belanger