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Highlights from our 3Q22 Quarterly Trends report
Product-led growth is a response to what OpenView calls ‘the age of connected work,’ which is coalescing around 11 key principles. OpenView’s product-led monetization concepts translate into set of key tactical pricing and packaging strategy requirements for XaaS offerings.
Evolving and emerging ecosystems will increasingly define ‘as a Service’ product design and go-to-market. XaaS Pricing sees 3 primary avenues through which the rise of ecosystems will impact ‘as a Service’ packaging and monetization: as a route to market only, influence packaging and defining monetization.
The next era of XaaS will emphasize the ‘service’ in Anything as a Service, as customers expect products to complete jobs for them. This transformation will precipitate a change in the lynchpin of Anything as a Service monetization: value.