“Good-better-best” refers to a tiered packaging model for a product or service, in which each successive tier provides additional access to features and/or usage beyond the preceding tier.
SaaS pricing transparency (and lack thereof) is quite possibly the most popular internet topic on SaaS pricing.
If you’re an established SaaS vendor, even if you’re committed to executing a purely value-based pricing strategy, your market category and competitors are going to come into play and warrant analysis for various reasons.
This quarter’s report focuses on the technology industry’s evolution to ‘as a Service,’ profiling developments in key segments.
Appointment scheduling software can address a wide range of use cases and audiences, and often integrate with calendar platforms.
When we’re breaking down a category or company, we’re taking a broader purview that spans pricing presentation, acquisition vehicles, packaging, pricing models, and finally, pricing and discounting
Expanding on the findings from the PLG Pricing Analysis and providing recommendations on which PLG pricing models are best for different types of SaaS companies
Companies in the IaaS and PaaS markets will continue to set the course for how the entire tech ecosystem thinks about evolving to “as a Service” models.