XaaS Pricing versus the others
Many blogs focus on the “best SaaS pricing pages” and provide examples of best-in-class pricing pages. These posts vary in structure and content but usually regurgitate the same examples used in other blogs. In our view, these blogs are valuable mostly as a source of web design inspiration for pricing pages. But what’s typically missing is any form of consistent, repeatable framework for how to evaluate your pricing pages, identify and prioritize issues, and translate those issues into experiments you can test in the market.
So that’s what we’ve endeavored to build with the analytical model we are using for the Grade My Pricing Page service. Our approach is focused on both qualitative analysis and quantitative, framework-based analysis of the pricing page.
The qualitative analysis element focuses on a broad brainstorm of opportunities for your pricing page, based on marking it up with notes and thoughts as if you were a professor grading a term paper (bonus points for soliciting help from peers to do the same). At this first phase, the goal is to get the thoughts down onto paper, before refining them in the next phase.
To complement that first phase, the next aspect of our grading approach is a more quantitative and objective assessment of the pricing page. For this step, we’ve built a framework for analyzing pricing pages based on 25 key parameters related to page design, page content, and CTAs and support. We selected these parameters based on pricing page optimization guidance from secondary sources, our own conversations with customers, and our experience consulting with SaaS vendors on pricing strategies. It’s likely that this framework, outlined in Figure 1, will evolve and expand over time, but it has served us well as a starting point for conducting holistic reviews.